Gabriela MatosThe Red Bull effect: how they turned sporting events into spectaclesThe concept of a brand is very complex, it can be seen as a combination of words, symbols, and designs, whose purpose is to identify the…Mar 28, 20231Mar 28, 20231
Gabriela MatosHow relationship marketing can be used in the sports industryRelationship marketing focuses on creating and maintaining a relationship between a brand and its target audience. Customer loyalty is key…Apr 14, 2022Apr 14, 2022
Gabriela MatosO crescimento do esporte feminino e o impacto no marketing esportivoUm estudo publicado recentemente pela empresa YouGov revelou que o interesse pelo esporte feminino está em crescimento ao redor do mundo. A…Jan 11, 2022Jan 11, 2022
Gabriela MatosO futuro da transmissão esportivaSe você é fã de futebol, já sabe que a Amazon fechou uma parceria com o Premiere, serviços de pay-per-view da Globo, para exibir jogos do…Jan 6, 20221Jan 6, 20221
Gabriela Matos10 historical facts that changed the history of the Olympic GamesThe 2020 Olympic Games in Tokyo will finally start. After a one-year delay due to the coronavirus pandemic, the Opening Ceremony will take…Jul 28, 2021Jul 28, 2021
Gabriela MatosA importância da gestão de imagem para jogadores de futebolMuitas vezes associamos o sucesso do jogador de futebol a questões táticas e técnicas e esquecemos da importância da construção da sua…Jun 4, 2021Jun 4, 2021
Gabriela MatosinILLUMINATION5 Ways to Be a Creative Problem SolverOr at least to tryMar 29, 2021Mar 29, 2021
Gabriela MatosWhy are female athletes still underrepresented in the media?International Women’s Day is celebrated to honor the history of fights and achievements of women around the world. But, it is also time…Mar 21, 2021Mar 21, 2021
Gabriela MatosWhat are the impacts of big data in the football world?It is no surprise that big data is changing the way we act, think, and work. But a particularly important revolution is happening within…Mar 4, 20211Mar 4, 20211
Gabriela MatosLes défis du football féminin face au coronavirusSi la crise financière liée à la Covid-19 implique de nombreuses pertes économiques pour tous les acteurs du football français, force est…Jan 22, 2021Jan 22, 2021
